Introduction
BYD, a leading player in the electric vehicle (EV) market in China, has recently unveiled three new models under its premium brand, Fangchengbao. These models are part of BYD’s strategic move to penetrate higher-priced segments in the EV market. The new models include the Bao 8 SUV, the Super 3 concept crossover, and the Super 9 concept sports car. This article provides a detailed overview of these three models, focusing on their unique features, design, and potential impact on the EV market.
Bao 8 SUV:
The Bao 8 SUV is a large SUV that sits on BYD’s Dual Mode Off-road (DMO) hybrid platform. It is expected to be the brand’s flagship SUV. The Bao 8 features a three-row seat layout and is equipped with BYD’s Disus-P suspension system.
The boxy design of the Bao 8 resembles the flagship of its sister brand – YangWang U8. It also features a lidar on the top of the windshield. The Bao 8 is expected to compete with the Toyota Land Cruiser or Tank 700 Hi4-T, and its base price is expected to be around 500,000 yuan (approximately $69,000 USD).
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Super 3 Concept Crossover:
The Super 3 is a concept of the yet-to-be-released SUV, the Bao 3. It is a mid-size, 4.7-meter-long, rugged, and exaggerated SUV focused on young buyers. The Super 3 features a drone port on the roof, which, according to the company, provides a “car-to-sky” experience. Unlike its sister model, the Bao 5, which is a PHEV, the Bao 3 will be fully electric. The base price of the Super 3 is expected to be around 200,000 yuan (approximately $27,600 USD).
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Super 9 Concept Sports Car:
The Super 9 is a concept sports car that combines speed with art. It is a specialized sports car in the Speedster category, featuring a space-cockpit cab. The Super 9 was created by BYD’s Head of Design, Wolfgang Eggert, an ex-Lamborghini and Audi veteran. The Super 9 is expected to be a battery electric vehicle (BEV), not a PHEV like the Bao 5. The production version will most likely be called the Bao 9.
Conclusion
BYD’s unveiling of these three new models under its Fangchengbao lineup marks a significant step in its efforts to expand its presence in the EV market. These models, with their unique features and innovative designs, are expected to appeal to a wide range of consumers, from young buyers looking for a rugged and exaggerated SUV to those seeking stylish and high-performance sports cars. As the demand for EVs continues to grow, BYD’s new models could play a crucial role in shaping the future of the EV market in China and beyond. With its commitment to innovation and quality, BYD is well-positioned to continue leading the way in the EV industry.
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